SFUSD Website Search Engine Optimization (SEO)

Use the most relevant keyword for your page content in the title.

• Using the Website Report, see what search terms visitors use to get to your page

Use specific keywords or search terms in complete sentences in your page's summary.

• Example: Pathway to Teaching is an accelerated, accessible, inclusive, and practice-based teacher intern credentialing program. We are dedicated to meeting the need for impactful teachers and increasing the number of teachers of color in San Francisco. 

If you have optimized your page for specific search terms, and your page is still not showing up in the top results on SFUSD.edu's search, you can request promoted search terms for your page. When someone uses the promoted search terms on SFUSD.edu's search, they will see your page featured at the top of the search results:
 

To request promoted search terms:

1. Complete the search optimization guidelines above
2. If your page is still not in the desired search results, complete the Promoted Search Results form
3. The Website Support Team will reach out within 24-48 hours regarding your request 

We evaluate requests based on the relevance of your page content to the requested search terms. For example, a page on enrollment residency requirements requesting the keyword for "enroll" would probably not be assigned the keyword, but the Enroll in SFUSD Schools page would.

• If your content is linking to another platform such as: Google Docs, Sites Google, Weebly etc., create plan to migrate the content to Drupal. (Will be more accessible!)
  • Need support with migrating your web content?

• Create audit process of your content to ensure it is accurate and relevant
• Use the SFUSD Sitemap to Copy and Paste your content areas
• Set a specific period of time to review your content area (eg. monthly, quarterly, every 6 months etc.)

• Have a clear action item for the user
• If your content is mainly informational, include relevant links

• Use The Hemingway App to review your text
• Use formatting such as headings, bolding key words where it makes it easy to skim the page

• Create a process to review data periodically